Summary

• 🎤 Opening & Introduction of Dr. Phil Driver
  Hosted by PMI UK’s Sustainability Community, Dr. Phil Driver introduced PRUB-Logic, a strategic framework that shifts focus from project outputs to user-driven benefit realization.
• 🔍 Core Message: Only Users Realise Benefits
  Dr. Driver asserts that only users create benefits through the use of results, not project managers. The essential sequence is: Projects → Results → Uses → Benefits.
• 🧱 From Results to Uses: Strategy Gaps
  Many strategies fail between result creation and actual use, producing “abandoned orphan results”—especially in public sector projects lacking practical logic.
• 📊 The Structure of PRUB-Logic
  PRUB-Logic promotes precision by assigning single, clear meanings to terms like “results” and “benefits,” urging strategy design based on real user needs and behaviours.
• 🚲 Example: Building a Cycleway
  A cycleway is the result—not the benefit. Child safety, a benefit, emerges only if the infrastructure is actually used.
• 💥 Rethinking Traditional Terms
  Phrases like “realize benefits” are misleading. Instead, PRUB-Logic recommends “enable uses” and “influence benefits.”
• 🌏 Global vs. Motivational Benefits
  It differentiates between broad societal benefits and individual incentives, urging strategies to ensure net motivational worth to spark engagement.
• 🧪 Validation of Strategy
  A valid strategy must be logical, evidence-based, and worth the effort—benefits are meaningless if results aren’t used.
• 🧘 Sustainability Strategy & Audience
  Based on innovation adoption theory, early adopters are key targets. They’re more likely to act on sustainability than resistant laggards.
• 🚽 Case Study: Earthquake Recovery Toilets
  The Christchurch toilet deployment illustrated how each user need dictated a new enabling project, proving the core principle: uses dictate strategy.