PMI UK Webinar: Reinventing Personalization Through AI and Machine Learning. 16th July 2026

Most CRM teams today aren’t short on data. They’re short on clarity. Campaigns go out, consumers interact, and somewhere between the CDP and the campaign calendar, the question “but what should we actually do next?” gets answered by habit more than intelligence. In a world where every consumer touchpoint either builds or burns loyalty, that’s not good enough.

This session will share how the Next Best Action engine is powered by AI shifting from broad segmentation logic to a system that recommends the right action, for the right person, at the right moment. No hype, no vendor pitch. Just the real decisions, trade-offs, and hard lessons from delivering AI-driven personalisation at scale across multiple markets.

The big shift isn’t technical, it’s a mindset change from group photo to selfie. From designing for segments to designing for individuals. If you’re a project or product professional navigating your organisation’s AI ambitions, or a CRM practitioner ready to move beyond batch-and-blast, this session gives you a practical, grounded look at what it actually takes to make intelligent decisioning land and deliver real business value.

Speaker

Erdo Dwiputra – IT Project leader turned Tech-agnostic digital marketer heading a digital product group that consists 4 agile product teams that obsesses over personalization to elevate consumers experiences