This practical workshop equips you with the skills to apply the PRUB-Logic System — a structured method that links strategy to project delivery by focusing on Uses and the Benefits they create.

Led by Dr Phil Driver, the workshop covers the following areas

🎯 Understanding the Problem with Strategy
Dr. Phil Driver highlights that many strategies are ineffective due to their vagueness and lack of connection with actual organizational activities. He criticizes strategies filled with buzzwords and aspirations without actionable plans.

🧠 Simplicity in Language for Broader Engagement
To ensure clarity among diverse stakeholders, Phil introduces ultra-simple expressions like “make stuff, use stuff” and emphasizes that strategic language must reflect human cognitive limits.

🔁 Introducing PRUB-Logic: Projects, Results, Uses, Benefits
The core of the presentation revolves around the PRUB framework: projects create results, which enable uses, which then generate benefits. Only uses can create benefits—this is a critical distinction from traditional beliefs where project managers are seen as benefit deliverers.

🧍 Users at the Centre of Strategy
Phil argues for depersonalizing strategic planning by focusing on “uses” instead of “users.” This approach defuses conflict, especially in multi-stakeholder contexts like environmental planning.

🌍 Types of Benefits: Global vs. Motivational
Two distinct categories of benefits are explored: global (societal/environmental) and motivational (personal to users). Global benefits are only achievable if individuals are adequately motivated by personal worth to engage in intended uses.

🧪 Validating Strategy – PRUB-Validate
A Strategic Initiative must pass 3 Tests: Is the strategy logical? Is there evidence it will work? Is it worth it? Validation hinges on demonstrating that each stage—project, result, use, benefit—has empirical backing.

🔄 Benefits Facilitation vs. Benefits Realization
Phil challenges the traditional project management view of “realising” benefits. Instead, he advocates “facilitation,” arguing that benefits are only realized when users are empowered and motivated to act.

📉 Addressing Orphan Results and Cognitive Load
Many project results never get used (“orphan results”). These should be “adopted” by others to have impact. Strategic communications must also respect cognitive limits: diagrams must be under 20 elements to be digestible.

🛠️ Tools for Success and Measurement
PRUB logic supports clear metrics: project efficiency, result effectiveness, use efficiency, and benefit effectiveness. But success is always subjective—different stakeholders will assess it based on their values and motivations.

Insights Based on Numbers

🔢 7±2 Rule and Realistic Comprehension
Refers to Miller’s Law: people can only juggle about 7 ideas at once. Dr. Phil Driver insists it’s closer to 3, stressing that strategic communication should aim for simplicity.

📊 40% Orphan Results in Public Projects
According to a PriceWaterhouseCoopers director, up to 40% of public sector projects create results that are never used. This statistic supports Phil’s claim that strategy often fails in execution due to disconnects.